tiny projects: ten principles


  1. Finish something. The only membership requirement. You come to the room with a thing that's done, at whatever size done means. Deter Ranch rule.
  2. Release freely. Put it out before you've decided whether it's good. Daniel's least-cared-about SoundCloud tracks were the ones that landed, and that's not an accident. Attachment is what makes work overwrought.
  3. Tiny is the scope, not the ambition. Small enough to finish in 2 weeks. That constraint is the whole engine.
  4. Real name on it. Every piece carries the maker's name. IP stays individual. The collective is a context, not an owner.
  5. Flat by construction. No hierarchy, no lanes, no one who owns a category. Everybody makes, everybody shows, and the room stays one room.
  6. Quality people. Design for the small room. If it scales past the point where everyone knows what everyone else is making, it stopped being this.
  7. Any medium counts. A track, a repo, a sculpture, a run of 40 printed things, a website that does one joke. Medium neutrality is the point.
  8. The site is a directory, not a portfolio. Blue links on beige. Craigslist-grade, Beige Records lineage. It links out to wherever the work already lives and it never tries to hold the work itself.
  9. Show and tell is the metabolism. Monthly. Everyone brings the thing. That rhythm is what turns intent into output, and it's the only governance the group needs.
  10. Go where the sameness is. Plant it in the places that have converged on one look. San Francisco tech is the obvious first one.